• Are you wearing the wrong bra size?

    85% of women are... and we're here to see that you don't!

About Us

85% of women are wearing the wrong size bra – are you one of them? Visit us at Pennyrich Bras & Lingerie to find out! We’ve been in this location since the 1960s and we’re still offering offering free, private bra fittings by trained consultants – no appointments needed!

Our custom-fit bras are different from any bras you’ve worn before. Instead of underwire, our bras are designed with our exclusive Banderin – a built-in, shelf-like support system that’s based upon the same engineering principles used to support the Golden Gate Bridge.

What else makes our Jeunique bras unique?

  • Relieve neck, back and shoulder pain
  • Improve circulation and lymphatic flow
  • Available in all sizes, including half cups – from 30C to 46KK

In addition to bras, we offer a variety of lingerie, as well as a wide assortment of romance enhancements – for both women and men.

Give us a call, or stop in today for your free fitting!

Pennyrich Bras & Lingerie is an independent distributor of Jeunique International.

  • Pennyrich Bras

    4134 34th street
    Lubbock, TX 79410


    Call Us
    Phone Number: 806-799-4826
    Toll Free: 866-372-2030
    Email: sales@pennyrichbras.com

    Mon: 10:00AM-6:00PM
    Tue: 10:00AM-6:00PM
    Wed: 10:00AM-6:00PM
    Thu: 10:00AM-6:00PM
    Fri: 10:00AM-6:00PM
    Sat: 10:00AM-6:00PM
    Sun: Closed